Rogers Communication | Social Signal

We all like to talk about how organizations can recover from their own customer service failures: the gadget that won't connect, the handle that snaps off, the delivery that never arrives.

But how about when the customer screws up? How easy do you make it for them to recover lost information, correct a mistake or get out of a dead end?

Put it this way: if the web is like an episode of The Simpsons, is your site more like helpful, compassionate Lisa, or Nelson "Haw, haw" Muntz?