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How can we use social media to increase our sales and revenue?

For most companies, the bottom line in social media is this: how can I use it to increase sales revenue? There are four ways social media can help you achieve this goal: marketing, traffic, loyalty and innovation.

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How your non-profit can earn revenue with Web 2.0: Part 5 - Product sales

22 April, 2008
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by Alexandra Samuel

This blog post is part of our series on Social Media for Social Enterprise: How non-profits can earn revenue with Web 2.0.

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How your non-profit can earn revenue with Web 2.0: Part 4 - Fee for service

2 April, 2008
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by Alex and Rob

This blog post is part of our series on Social Media for Social Enterprise: How non-profits can earn revenue with Web 2.0.

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How your non-profit can earn revenue with Web 2.0: Part 3 - Earning revenue with advertising

1 April, 2008
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by Alexandra Samuel

Welcome to the latest installment in our series on revenue sources for non-profit social media projects. Today, I'm looking at what many non-profits first think of (and often, recoil at) when it comes to earning money online: advertising.

If your site attracts a lot of visitors -- or even a niche community of visitors that advertisers want to reach -- you can place advertising on your site to generate revenue. There are three types of advertising to consider:

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How your non-profit can earn revenue with Web 2.0: Part 2 - Intellectual property

1 March, 2008
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by Alexandra Samuel

This week, I return to the questions I recently posed about social media and social enterprise:

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How your non-profit can earn revenue with Web 2.0

Social media for social enterprise

18 January, 2008
5
by Alexandra Samuel

Social Signal has worked with many different non-profit organizations, of varying size and means, to create a variety of social media sites, of varying scale and ambition. One thing that just about every non-profit client (and most for-profit clients) ask is about the return on investment. How can non-profits assess the financial value of their social media investments? And perhaps even more fundamentally, how can they find the money to pay for sites that can be costly to build, and just as costly to run?

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