pr

Share |

Free Social Signal ebook: 10 Ways Your Blog Can Provide Real Value to You, Your Organization and Your Brand

Ebook cover: 10 Ways Your Blog Can Provide Real Value

For anyone who's been told to cut the blog from their communications proposal...

...for anyone who knows their social media activities could pull more of their own weight on the bottom line...

...for anyone who wants to take their blog from the experimental stage to having real-world impact - and real-world value...

...we have something for you.

Today we're launching Social Signal's first ebook, called 10 Ways Your Blog Can Provide Real Value to You, Your Organization and Your Brand.

Share |

Measure your social media influence with Influ-a-rama-matic Pro 2.0! (beta)

Tangled measuring tape

Are you eager to track your social media influence? Desperate to boil down the complex intricacies of human interaction into a single number? Of course you are!

But you're also probably sick of getting results that suggest you could be doing better if only you had more followers... retweeted more often... wrote more interesting blog posts... or, y'know, really worked at it.

Well, my friend, do I have the social media measurement instrument for you. Carefully calibrated, precision-coded and guaranteed accurate to .025 microScobles, the Influ-a-rama-matic Pro 2.0 is nothing less than the greatest web application in the history of humanity.

Take it for a spin!

Share |

DeSmogBlog: social media at work to clear the air around climate change

One of the reasons we're seized with the power of social media is that we've seen its potential for engaging people in the most important conversations of our time. With such urgent crises as climate change on the global agenda, I draw a lot of my hope for the future from the way I see people coming together from a wide range of backgrounds - some of them unlikely - to tackle the big challenges.

Web 2.0-faced

Web 2.0-faced(student in a 'Social Web for Marketers' class) How about if I deceive people transparently, authentically and passionately?
Share |

Nine (or ten) ways to stumble in social media

Last week's presentation at the Vancouver High-Tech Communicators' Exchange was a great time: a really engaged audience, provocative and challenging questions, and a razor-sharp co-presenter – mi amigo Kris Krüg. (Catch Dave Olson's amazingly thorough account here.) We took a look at marketing with social media, through the lens of some very successful efforts.

Share |

Resurrect your rhetoric: six (re)uses for a speech

The lectern has been disassembled, the coffee cups are cleared and the crowd has moved on to their afternoon agenda. The major speech you worked on for weeks is over, and you can’t help but think: is that it?

For all the work we do preparing for them, speeches go by with unnerving speed. This issue, I try to suggest a few ways you can get the most from your next big speech — well beyond the actual delivery itself.

Social Signal on...

RSS feedTwitterFacebookGoogle+

Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.