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The small organization’s guide to investing in social media

25 October, 2010
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by Alexandra Samuel

Part 6 (and conclusion) of a series. Originally posted on AlexandraSamuel.com.

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How a small organization can build a content-driven social media presence

22 October, 2010
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by Alexandra Samuel

Part 5 in a series. Originally appeared on AlexandraSamuel.com.

Organizations with a limited audience (fewer than 100,000 people) or limited budget (less than $100k) face equally limited possibilities for eliciting user-generated content. One strategy for developing an effective social media presence within these limitations is to create a site driven by RSS aggregation.

Another option is focus on developing your own content on a regular (ideally daily) basis; for a small membership organization, 2-3 posts per week is entirely reasonable.

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The 5 requirements for using RSS aggregation to build your online presence

21 October, 2010
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by Alexandra Samuel

Part 4 of a series. Originally appeared on AlexandraSamuel.com.

The rule of 90-9-1 means that small organizations with focused audiences are unlikely to create highly participatory, self-reinforcing online communities. But they can still benefit from using social media tools to engage their audiences in online conversation. And one of the most exciting options is very useful to large organizations and businesses, too.

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The Rule of 84: Social media for your limited budget or small audience

18 October, 2010
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by Alexandra Samuel

Part 2 of a series. Originally appeared on AlexandraSamuel.com.

"How can our organization create a social media presence?"

The latest person to ask me that question was a dear friend who is on the board of a 2,000-member non-profit. Their next board meeting was coming up, and social media was on the agenda. What kind of approach would I recommend?

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