blogging | Social Signal

There's a great article by Kevin Hogan in the latest issue of Credit Union Management, all about how credit unions are using online communities like blogs to engage members and the public. It's required reading for folks in that industry, but it's also a great general-purpose organizational blogging primer.

Valentine's Day 2007 may be over, but the love endures... especially the link love. We've had a ton of bloggers talking about our Web 2.0 Valentine, and thousands of people coming by to look.

I’m pleased to announce that I’ve begun blogging at Corante’s Civic Minded blog, your guide to the political impact of the web. My inaugural post begins like this:

When I worked in a Member of Parliament’s office back in the early 1990s, our office – like those of our colleagues – was inundated with an unending stream of petitions, pre-printed form letters, faxes and actual mail. Sifting through it all took up a huge amount of time (and incurred more than a little staff resentment).

These communications varied wildly in impact. We often took the effort required by a particular medium as a rough proxy for the level of sender’s depth of feeling and commitment. A personally written letter, for instance, carried a lot more weight than a lowly mass-printed postcard, which was maybe a little more significant than a petition.

And if a tangible, paper-based petition is unlikely to soften the flinty hearts in the corridors of power, you can how much hope their electronic kin have. Point-and-click protest is so easy to do – and for that reason, just as easy to ignore in the face of so many competing demands for attention.

So my heart usually sinks whenever I receive yet another appeal to go sign yet another e-petition. With a very few exceptions (such as the petition to change Canadian Alliance Leader Stockwell Day’s first name to “Doris” in 2000), and despite the hopes of their sponsors, they almost always wrap up without making a dent in public policy.

But now British Prime Minister Tony Blair seems interested in rescuing the lowly e-petition from irrelevance. Earlier this month, his office launched a remarkable experiment with online petitions.

You can read the rest of the post here.

Dr. Joyce Brothers once said that listening, not imitation, may be the sincerest form of flattery. If so, bloggers should be feeling mighty flattered these days.

One of the faster-growing areas of public relations these days is blog monitoring. The Web 2.0 equivalent of a clipping service, blog monitoring services scour the Internet's blogs for mentions of a client, client's competitor, or keywords suggesting an issue important to a competitor.