101 | Social Signal

Rob and I have each been responsible for a few switch-hitters in our time, and we know it's not easy leaving the comfortable majority to be part of what is all-too-often seen as an "alternative lifestyle". You've been part of the 90% majority; now you're the one-in-ten.

We've spent many hours helping friends through the personal and professional implications of crossing over to the other side, and we've learned about how to make the switch a bit easier. In fact, we've found that for those who embrace their new identity, the switch is a process of discovery and celebration.

No, this isn't the post about our new logo: it's my guide to switching to the Mac. Over the next week, I'll walk you through the five steps to becoming a happy and fulfilled Mac user after years in the PC closet.